As a boutique business with a big mission, Wireless Watchdogs provides hands-on customized solutions that turn businesses with mobile and IoT device management challenges into customers who realize the increased efficiencies that managed devices can bring.
Wireless Watchdogs has provided mobile device management (MDM) solutions for over 20 years, and their services and solutions are constantly evolving to stay abreast with the latest in connected devices.
Their branding and marketing efforts?
Not so much.
So we set out to do what we do best: Get them the clients they deserve by using brand strategy and creative thinking to implement a blend of best-practice inbound and outbound marketing. With a huge focus on content marketing, the brand message evolved to be more clear and concise. To back that up, we modernized the overall look and feel with simplified and powerful design elements.
Before we could delve into the website and collateral design for Wireless Watchdogs, their brand needed an overhaul. With an in-depth brand analysis and logo redesign, we worked extensively with them on a new look that brings them up to date.
The ProblemThe sales prospecting model used by Wireless Watchdogs was based primarily on cold-calling -- and as anyone in sales can tell you, that's a generally inefficient and unpleasant model. In their own words, what Wireless Watchdogs wanted was to be "less hunter, more gatherer" when it came to leads and prospects. Inbound marketing was a perfect fit for them in terms of their business model and their demand generation goals.
ThreeTwelve's marketing talent paired with their knowledge of the IoT space made them the perfect selection to expand awareness of ClearBlade's revolutionary IoT technology.