"The People Powering IoT" Discussion:
 
KORE Wireless has long been a global player in the 2G / 3G / LTE space, providing connectivity to users around the world. But as their capabilities, reach and services expanded through acquisitions and organic growth, the company began to realize that their existing brand messaging was missing the mark in terms of conveying everything that KORE was capable of providing.
 
ThreeTwelve Creative, KORE's lead agency, stepped up to strategize and create the "People Powering IoT" campaign as a way to simultaneously achieve two goals for KORE: Externally, to better convey to potential clients what KORE was all about, while at the same time internally unifying all of KORE's staff around the world and rallying them around a single, defining idea of what KORE was and what they as a company could accomplish.
 
To implement the strategy for KORE, ThreeTwelve designed, wrote copy for, and executed on a wide variety of creative, including a Responsive website redesign, posters, trade show booths and stand-ups, sales decks and other presentations, and other collateral, making The People Powering IoT a truly integrated campaign that has touched all aspects of KORE's brand and messaging both internally and externally.
 
Below is some of the creative conceptualized, written and executed by ThreeTwelve Creative for this campaign.

Responsive Website Redesign

The KORE website was redesigned and rebuilt using a Responsive paradigm built on the Bootstrap library. The design elements and overall look-and-feel would be carried across all collateral.
tablet-laptop.png
 
Corporate Presentation
The corporate presention is used by KORE's C-suite and other high-level executives to provide an overview and introduction of KORE to potential partners.
KORE_corporate_overview_powerpoint.png
 
Corporate Brochure
The corporate brochure is a printed piece used primarily as a takeaway piece at the many trade shows attended by KORE.
KORE_corporate_brochure.png
 
Trade Show Pieces
Among other collateral created for KORE's various trade show displays were roll-up banners, a large-format wall display, and all pieces of a 40' by 40' booth for the CTIA Wireless Industry show in Las Vegas.
rollup-banner.jpg
 
IoT_West_Wall.png
 
ctia_booth_assembled.jpg
 
 
Internal-Facing "We are KORE" Posters
The "People Powering IoT - We are KORE" posters were written and designed for internal display within KORE's offices. They are specific to business units and reflect the various ways in which KORE employees can come to work each day and realize that they are The People Powering IoT.
KORE_employee_we_are_KORE.png
 
Internal-Facing People Powering IoT "Impact" Posters
Similar to the "We are KORE" posters, the "impact" posters were written and designed with the esprit-de-corps goal of reminding KORE employees of the very real impact that their work has on the everyday lives of people around the world.
impact-posters.png
 
Results
 
The People Powering IoT campaign continues, and KORE is continually able to leverage the campaign in its sales and marketing activities as well as in a "marketing roadshow" series of visits to its offices around the world.
 
Directly tying numbers to branding is difficult; showing correlation is not. Since KORE went live with this campaign, website visits are up 30%, landing page visits are up over 18%, and landing page submissions are up by an astounding 73%.
 
The campaign has been so effective that it played a large role in KORE's decision to name ThreeTwelve as its global lead agency, charged with furthering and overseeing KORE's brand around the world and with acting as KORE's brand steward in ensuring that localized agencies internationally execute KORE creative in line with that created by ThreeTwelve.