KORE Wireless has long been a global player in the 2G / 3G / LTE space, providing connectivity to users around the world. But as their capabilities, reach and services expanded through acquisitions and organic growth, the company began to realize that their existing brand messaging was missing the mark in terms of conveying everything that KORE was capable of providing.
ThreeTwelve Creative, KORE's lead agency, stepped up to strategize and create the "People Powering IoT" campaign as a way to simultaneously achieve two goals for KORE: Externally, to better convey to potential clients what KORE was all about, while at the same time internally unifying all of KORE's staff around the world and rallying them around a single, defining idea of what KORE was and what they as a company could accomplish.
To implement the strategy for KORE, ThreeTwelve designed, wrote copy for, and executed on a wide variety of creative, including a Responsive website redesign, posters, trade show booths and stand-ups, sales decks and other presentations, and other collateral, making The People Powering IoT a truly integrated campaign that has touched all aspects of KORE's brand and messaging both internally and externally.
Below is some of the creative conceptualized, written and executed by ThreeTwelve Creative for this campaign.