Case Study:
"The People Powering IoT"

KORE Wireless has long been a global player in the 2G / 3G / LTE space, providing connectivity to users around the world. But as their capabilities, reach and services expanded through acquisitions and organic growth, the company began to realize that their existing brand messaging was missing the mark in terms of conveying everything that KORE was capable of providing.

ThreeTwelve Creative, KORE's lead agency, stepped up to strategize and create the "People Powering IoT" campaign as a way to simultaneously achieve two goals for KORE: Externally, to better convey to potential clients what KORE was all about, while at the same time internally unifying all of KORE's staff around the world and rallying them around a single, defining idea of what KORE was and what they as a company could accomplish.

To implement the strategy for KORE, ThreeTwelve designed, wrote copy for, and executed on a wide variety of creative, including a Responsive website redesign, posters, trade show booths and stand-ups, sales decks and other presentations, and other collateral, making The People Powering IoT a truly integrated campaign that has touched all aspects of KORE's brand and messaging both internally and externally.

Below is some of the creative conceptualized, written and executed by ThreeTwelve Creative for this campaign.

ThreeTwelve took KORE Wireless's brand messaging to new levels with this integrated campaign.

Responsive Website Redesign

The KORE website was redesigned and rebuilt using a Responsive paradigm built on the Bootstrap library. The design elements and overall look-and-feel would be carried across all collateral.

View Completed Site

  • Aside from their incredible passion and dedication, part of what makes ThreeTwelve Creative work is their collaborative nature. With most agencies, you’re just another client. With ThreeTwelve, you’re part of their family. They made every effort to understand our needs, what are expectations were, and how they could help us grow.

    --Maricarmen Hudders, Marketing Manager at KORE
  • The Three Twelve Creative team is the definition of a true partnership. Every member of their team takes such a genuine interest in my company’s success and it shows in their work.

    --Norman Miglietta, Director Global Marketing at KORE
  • I have worked with bigger agencies. I have never worked with a better agency. Their industry experience, depth of knowledge, thought leadership, creative abilities and truly caring and collaborative nature set them apart. They are absolutely in a league of their own.

    --Felix Lluberes, Founder at Position Logic
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  • Trade Show Design

    This is a witty line about what we've done to improve their business through analytics.
  • Trade Show Thingys

    Another witty line or stuff
  • Posters For Internal Use

    Some stuff for the people powering IoT.
  • More Awesome Posters

    And stuff and things and yeah.

"The People Powering IoT"

The People Powering IoT campaign continues, and KORE is continually able to leverage the campaign in its sales and marketing activities as well as in a "marketing roadshow" series of visits to its offices around the world.
Directly tying numbers to branding is difficult; showing correlation is not. Since KORE went live with this campaign, website visits are up 30%, landing page visits are up over 18%, and landing page submissions are up by an astounding 73%.
As KORE's global lead agency, ThreeTwelve has been charged with furthering and overseeing KORE's brand around the world and with acting as KORE's brand steward in ensuring that localized agencies internationally execute KORE creative in line with that created by ThreeTwelve.
The campaign has been so effective that it played a large role in KORE's decision to name ThreeTwelve as its global lead agency.

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