AT AN IOT FOCUSED MARKETING COMPANY, YOU SPEND A LOT OF TIME THUMBING THROUGH IOT BUSINESSES AND THEIR BRANDS. OUR DESIGN TEAM SPENDS COUNTLESS HOURS ON RESEARCH AND DEVELOPMENT FOR OUR CLIENTS BRANDS. ALONG THE WAY WE'VE PICKED UP SOME FAVORITES AND WE ARE HERE TODAY TO SHARE SOME OF THOSE WITH YOU. SIT BACK, RELAX, AND ENJOY OUR REFLECTIONS:
Ruckus has gone the iconographic route with man's best friend. This logo is pretty delightful as it uses arguably the most loved animal by humans. This logo is chock full of subtle representations. Firstly you have the dog with has one ear that looks like an attena and it's barking lines (creating a ruckus) lend themselves to the imagery of connectivity. The typography seems fitting with the brand messaging because it is both modern and a little harsh which further implies the "ruckus" feel. I think the colors also work and are a little bit different from some of the classic greens and blues we see in IoT. The rest of Ruckus' branding could use some help where it has fallen off in cleanliness and usability but I must say, I'm loving the logo.
Analog, Embedded Processing
Texas Instruments is a pretty classic and well-known logo by every kid that ever had to buy a fancy calculator for school. In some ways, it has become a little outdated but in the same thought, I think it is working at standing the test of time. The serif font may be what is causing the outdated look for me since so many IoT brands have gone the sans serif route. The Texas icon with the "ti" within it may have been revolutionary at one time but nowadays it may offer a little too much detail. While the Texas Instruments logo still works for the company it is representing, it isn't really on trend for IoT. Needless to say, I still have a place in my heart for it.
Skyworks was on one of those "IoT Companies to Watch" lists so of course, I started looking into their branding. This logo really isn't my favorite. I think it's because I am considering the difficult shape of it. When your logo extends a little too far upward instead of staying more horizontal, it is harder for it to fit in some applications. I also don't really understand the icon except for maybe the idea of connectivity or a skyward looking object. It isn't strong enough to me to overcome the difficulty of use. I may prefer their logo if it was just typography and no icon at all.