Contrary to what you might believe, Millenials are buying furniture and flooring -- and their purchases in these categories will only continue to increase.
In fact, not only are they "not buying" -- Millenials were the most active purchasers of furniture and bedding in 2014. Let the long-term ramifications of that sink in.
Think about their ever-increasing buying power as they age. Let that sink in for a moment, too.
If you're trying to reach Millenials via traditional media like television and radio, you're probably missing most of them.
Long before they venture out shopping for furniture or flooring, Millenials venture online. Your website and online presence are an always-open showroom for them as they conduct their research and find things they like -- so be sure your digital showroom is easy to find and always open.
The best way to get Millenials to your website, and ultimately to your brick-and-mortar furniture or flooring showroom?
Leverage your website to its full potential, and be sure to practice sound content marketing fundamentals. With a real-world showroom, you have an endless selection of topics on which to blog. Do you carry any one-off or handpicked items? Picture or video of those special items, along with their backstory, is absolute gold in terms of blogging and creating shareable social media posts. And be sure you're gathering contact information from interested Millenials who do find you.
But Wait, That's Not All
There's a lot that goes into internet marketing. If you're interested in a free internet marketing eBook, click this big blue button:
It's focused on technology companies, but don't let that distract you -- it's a great high-level overview of internet marketing that applies to companies in almost any vertical, including those looking to find a way to move Millenials onto their furniture showroom floor.
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