Post by David Dewhirst
FOR IMMEDIATE RELEASE
ThreeTwelve Creative Wins 2016 Vega Digital Awards for "The People Powering IoT" Campaign
Chattanooga (1/26/17) -- ThreeTwelve Creative has won recognition in the 2016 Vega Digital Awards competition, excelling in its category and showing extraordinary skill in digital creativity. The winning work, “The People Powering IoT” integrated campaign, was created by ThreeTwelve on behalf of global connectivity and Internet of Things (IoT) solutions provider KORE Wireless.
The integrated campaign is both internal-facing and public-facing, and features a wide variety of executions that includes, among much else, trade show booths, sales material, executive presentations, posters, and a website redesign. Natalie Dewhirst, CEO of ThreeTwelve Creative, is proud of the campaign, proud of the results it’s generating for KORE, and proud of the recognition it’s bringing to ThreeTwelve.
“We knew when we came up with the concept for the ‘The People Powering IoT’ campaign that it was something special,” said Dewhirst. “It speaks directly to what KORE does, while at the same time humanizing what is often a very impersonal, technical industry. It has struck a chord that is resonating not only internally with KORE staff, but also externally with KORE’s customers and potential customers. It really illustrates the value and expertise that we can bring to our clients in the IoT / M2M fields.”
Vega Digital Awards is an international competition open to all creative professionals who inspire through concept, writing or design through traditional or electronic media, and with over 1,100 submissions from 30 countries throughout the world the recognition is quite an achievement.
“We wish to recognize the singular achievements of small and medium-sized web design, video production and advertising companies, and the creative professionals who are the driving force behind global digital communications industry,” said Kenjo Ong, President for the International Awards Associates (IAA). “We hope to find, encourage and reward the newest and brightest stars emerging in the world of digital communications.”
Vega Digital Awards is administered and judged by International Awards Associates (IAA) and a carefully selected panel of internationally-esteemed creative professionals. The Association oversees awards and recognition programs, provides judges, and sets competition standards for excellence. This year's panel included international judges from the United States, the UK, Russia, Italy, China, Denmark and many other countries around the world, and entries were received from more than 30 countries.
Entries in the more than 200 professional and student categories were rated according to rigorous standards. During the blind judging period, the panelists searched for and identified the most innovative and creative concepts, the strongest executions, and the highest quality in the digital media. Winners were selected from a broad scope of categories, from broadcast and print to social media and emerging platforms.
“Winning in the Vega Digital Awards is a significant career accomplishment for the recipients,” Ong said. “With vetted panelists, tough criteria, blind judging processes, and strict bylaws limiting winners, only the best entries received recognition. The creative digital work this year was truly outstanding and inspiring.”
About ThreeTwelve Creative
ThreeTwelve Creative is an integrated branding, marketing and creative agency with a special focus on helping B2B, tech-focused companies in IoT/M2M and other industries achieve or maintain industry-leading status through solving marketing, messaging and positioning problems. ThreeTwelve is headquartered in Chattanooga, Tennessee, home to a rich startup culture and to the United States’ first gigabit internet backbone, and has clients nationally and around the world. ThreeTwelve’s principal partners meld years of engineering and marketing experience in and for companies running the gamut from startups to enterprise, making them uniquely positioned to achieve success for their technology-driven clients.