Our B2B Technology and IoT Brand Strategy + Marketing Services
You might be a start-up. Or a company in transition (new leadership, new acquisition?). Or maybe your natural growth has started to flatten. In any case, you’re at a place where you need to create or evaluate your brand positioning and marketing strategy. We can help.
Positioning: Three Critical Questions
Everything starts with these three questions. Answering them takes time and hard work, but in the end you’ll have a crystal clear picture of your unique position is in the market and how you can best communicate this to your prospects.
You might end up with a positioning statement that looks like this:
We offer an auditing platform that flags security risks commonly missed by developers (but not the FDA) in connected medical devices. Our platform is trusted by Fortune 500 companies, law firms and intelligence agencies around the world.
To arrive at a meaningful positioning statement we may do the following:
If you are launching a new product or company, we can also help with naming, naming systems and brand identity.
When your position is clear, your strategy becomes clear. You now know who your customers are, you know who you are and you know the value you bring. Getting this message in front of the most receptive audience is the next step.
We work with you to develop a solid B2B marketing strategy that includes:
Although we offer branding and research as standalone services, most clients with whom we work to build position and strategy are retainer clients. We offer retainer packages and you can learn more about those here.
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