Content marketing is one of the most powerful tools in a B2B marketer's arsenal. There is no better way to establish your expertise, differentiate your brand, educate your prospects and automate the buying process -- and that's true whether you're a cybersecurity firm, a PaaS or SaaS provider, or deep into z/OS.
Developing a Content Marketing program may include the following:
Content Audit: Gather all of your existing content and evaluate it against your strategy and your goals. You might find you have more to work with than you realized.
Content Marketing Playbook: We’ll document your goals, your personas, and your content gaps and then establish a plan that includes an editorial calendar and KPIs to keep everyone on track.
Content Creation: With playbook in hand, we’ll write and develop polished, shareable content for use on your website, email campaigns, social media and other distribution channels.
Lead Nurturing: Content Marketing is designed to move your prospects deeper into the sales funnel. We’ll work with you to develop a lead nurturing workflow that turns prospects into customers.
Content Optimization: We are data-driven and use analytics from a variety of platforms to evaluate and optimize content.
Interested in working with us? Our marketing retainer packages are built with Content Marketing as the central strategy. Read about our package pricing.