Content marketing is one of the most powerful tools in a B2B marketer's arsenal. There is no better way to establish your expertise, differentiate your brand, educate your prospects and automate the buying process -- and that's true whether you're a cybersecurity firm, a PaaS or SaaS provider, or deep into z/OS.
Developing a Content Marketing program may include the following:
Content Audit: Gather all of your existing content and evaluate it against your strategy and your goals. You might find you have more to work with than you realized.
Content Marketing Playbook: We’ll document your goals, your personas, and your content gaps and then establish a plan that includes an editorial calendar and KPIs to keep everyone on track.
Content Creation: With playbook in hand, we’ll write and develop polished, shareable content for use on your website, email campaigns, social media and other distribution channels.
Lead Nurturing: Content Marketing is designed to move your prospects deeper into the sales funnel. We’ll work with you to develop a lead nurturing workflow that turns prospects into customers.
Content Optimization: We are data-driven and use analytics from a variety of platforms to evaluate and optimize content.