ThreeTwelve ClearBlade Marketing

cyntrx threetwelve marketing

A visual identity to build trust and credibility.

Engineering The Connected World

ClearBlade is an enterprise Industrial Internet of Things (IIoT) software company enabling companies to build IoT solutions that make streaming data actionable by combining business rules and machine learning with powerful visualizations and integrations to existing business systems. Built from an enterprise-first perspective, the ClearBlade Platform runs securely in any cloud, on-premise, and at the edge.


Website Redesign

When we began the ClearBlade website redesign, we focused our efforts on streamlining the usability and updating the look and feel. In order to breathe new life into ClearBlade’s already concise messaging, we used large, engaging imagery and iconography. With a product offering so robust, we aimed to simplify layout and organize as much as possible.

We offer users endless opportunities to become a lead by integrating content marketing into the design of the site. With downloads in the dropdown menu and a featured content area in the footer, ClearBlade’s users are always up-to-date with a customized experience. By adding these features into the design of the site, ClearBlade is able to measurably strengthen their inbound marketing efforts.

ThreeTwelve ClearBlade Website Redesign

Messaging, Strategy + Execution

Solution Overview Data Sheet

ClearBlade engaged ThreeTwelve to design collateral that reflected the proprietary and leading edge nature of their software solutions. Working with enterprise clients like Stanley Black & Decker, Inc. required a visual identity that instilled trust and credibility.

ThreeTwelve ClearBlade Data Sheet

Messaging, Strategy + Execution

Solution Overview Data Sheet

ClearBlade is also dedicated to supporting the emerging IoT developer community and has created the ClearBlade Academy to educate developers on building solutions for IoT use cases. Developers can even become ClearBlade certified. ThreeTwelve developed a data sheet to inform developers (and their bosses) of the program and to communicate ClearBlade’s commitment to nurturing a robust and supportive IoT developer community.

ThreeTwelve ClearBlade Data Sheet

ThreeTwelve's marketing talent paired with their knowledge of the IoT space made them the perfect selection to expand awareness of ClearBlade's revolutionary IoT technology.

Eric Simone, ClearBlade CEO