Client Brief: Since 2004, CyntrX has provided the best of the best in telematics and Fleet Tracking Management solutions to the transportation and field service industries. When you need a fleet tracking provider that has expertise, experience, and integrity, look to CyntrX.
When we partnered up with this leading Fleet Management Solutions provider to create a seamless user experience, our most immediate task was to support Cyntrx in its growth and support of users required to implement the new Electronic Logging Device (ELD) mandate. Not only does CyntrX's new design show support to current and future customers, it supports our content marketing efforts on CyntrX's behalf - seamlessly improving our ability to adapt future content and generate leads.
If you want to learn more about our design process for this site, check out this blog.
CyntrX started with virtually no content or blog so we started at square one. By using our extremely detailed discovery process, we mapped out user journeys and marketing goals to ensure that the content fit into the user experience.
In order to execute this plan, our marketing team worked closely with the design team to keep user journeys at the forefront. By doing this, CyntrX's targeted content is getting into the hands of more qualified leads.
ThreeTwelve's marketing talent paired with their knowledge of the IoT space made them the perfect selection to expand awareness of ClearBlade's revolutionary IoT technology.