The process of logo design varies from person to person (as do most things!) but usually there are sketches, digital components and color studies involved. Here's a fun animated short highlighting the elements that went into creating VIE Technologies' logo from sketch to digitization to finalization. Enjoy!
For a different take on the logo design process, check out the blog Teaching an Old Dog New Tricks: Wireless Watchdogs Logo Redesign Process.
And if you're in the mood for additional motion graphics to break up your busy day, check out ThreeTwelve's new video page!