Expert Content for your IoT, SaaS, PaaS, or Tech Company

Does your tech company need white papers, eBooks, blog posts, video scripts, or other written content? Our writers and editors can take you to the next level.

Almost 70% of B2B Buyers will research online before making a buying decision. 

That means you need to rank highly in Google and other search engines -- and quality content is the way to do it. The problem is that good writing, particularly for technical content, is both an art and a skill.

Nearly 50% of buyers read three or more pieces of content before making a buying decision.

Do you have enough high-quality content to attract and keep their attention?

Poorly-Written and Ungrammatical Content Can Cost You.

You might save money upfront on cheap content -- but you'll lose it on the backend when prospective clients or customers judge the quality of your business by the low quality of your content.

Content marketing is an increasing focus for marketers around the world. And in the highly-competitive tech marketplace, it's essential for your IoT, SaaS, or PaaS company.

But you can't do content marketing if you don't have the content in the first place.

ThreeTwelve has years of experience in writing blog posts, eBooks, white papers, and video scripts for SaaS, PaaS, and other technology companies. 

Tech writing content sample covers Want to see the level of writing we can provide? You can. Click on the image of the iPads to gain access to FIVE eBooks and other collateral we've written for clients to help them take their content marketing initiatives to the next level. 

Our content writing is at the intersection of art, skill, experience, and expertise in tech, writing, and marketing.
We come from software engineering, startup, writing, and marketing backgrounds, and have been doing tech marketing and content creation for the past ten years -- indeed, it's our singular focus. We can understand your business on a level no one else can match, and help you become a true disruptor.

What You Can Expect from Our Content Creation Services

You will work directly with one of our editors or partners on an ongoing basis so that we can understand your company, your relevant products or services, your goals, and your needs. You'll help us refine the topic, and answer any technical questions we may have -- and then we'll work iteratively with you to get you the content you need.

Contact Us About Content Needs

Get World-Class Content

You can't be a disrupter if no one knows you exist, and for that you need marketing. Content marketing is a premier strategy choice of marketers around the world -- but you can't do content marketing without content. Contact us now to talk more about your content needs.

Marketing Strategy + Positioning

You might be a start-up. Or a company in transition (new leadership, new acquisition?). Or maybe your growth has started to flatten. In any case, you’re at a place where you need to create or evaluate your brand position and marketing strategy. We can help.

Learn More


Content Marketing

Content marketing is one of the most powerful tools in a B2B marketer's arsenal. There is no better way to:

  • Establish your expertise
  • Differentiate your brand
  • Humanize your company
  • Educate your prospects
  • Automate the buying process

Learn More


Creative Design + Development

Never underestimate the power of good design. If you want your content to be read, it needs to be well-designed. If you want your prospects to take action on your website, good design can make that happen. If you want your product to be trusted by enterprise customers, you need to present a professional image in every piece of collateral. We can help.

Learn More


Download Your Free eBook: Owning Your IoT Vertical

Ever wonder why your competitor and their mediocre offering is beating you? The answer likely involves the first law of marketing: They beat you to your category, and to the minds of your potential customers.

Fortunately, the IoT ecosystem currently presents a huge number of opportunities to create your own category and be first to mind for your potential customers.

Find out more with our free video and eBook, The Why and the How: Owning Your IoT Vertical.

Take Me There

Channel Partner Program

If you're a B2B technology or IoT-related company and your revenue streams are driven by the number of subscriptions or devices on your platform, helping to ensure the growth of your downstream clients directly impacts your profitability.

That's why we offer channel partnership relationships to select providers within the IoT and technology ecosystem: Because growing your clients grows all of us.

Our ideal channel partners are B2B providers within the IoT ecosystem with customers of their own that are billed per-device or per-unit, and to whom they can offer our services as an additional creator of value through a variety of partner models. These powerful partnerships truly ensure that channel partner customers have not only speed to market, but readiness for market as well – and have the potential to dramatically increase your customer’s sales, thereby driving partner revenue gains along an upward curve.

Learn more about our flexible channel partner options.