Why Should Anyone Care About Your IoT Company?

We ask the questions that help you develop insightful brand positionining and smart marketing strategies for your IoT, SaaS, or PaaS company.

Our B2B IoT, SaaS, and PaaS Brand Strategy + Marketing Consulting and Services

You might be a start-up. Or a company in transition, with new leadership or a new acquisition. Maybe your natural growth has started to flatten. Maybe you know you need marketing, but don't know how to approach it -- or maybe you're just in need of some temporary marketing executive help.

In all of those cases, you’re at a place where you need to create or evaluate your brand positioning and marketing strategy. We can help.

312_eBook_Owning_Your_IoT_Vertical_Mockup-black-13Want to know more about how to take your IoT / SaaS / PaaS company to the top? Download our free eBook on how to own your IoT vertical.

Positioning Your Technology Company: Three Critical Questions

Everything starts with these three questions. Answering them takes time and hard work, but in the end you’ll have a crystal clear picture of your unique position in the market and how you can best communicate this to your prospects.

  • Who are you?
  • Why should they care?
  • Why should they believe you?

You might end up with a positioning statement that looks like this:

We offer an auditing platform that flags security risks commonly missed by developers (but not the FDA) in connected medical devices. Our platform is trusted by Fortune 500 companies, law firms and intelligence agencies around the world.

Your positioning is critical to how well you stand out in the crowded IoT marketplace

To arrive at a meaningful positioning statement we may do the following: 


Brand Audit

Evaluate how your brand is performing against industry benchmarks and against your own internal goals.


Customer, stakeholder and market research, including surveys and interviews, can bring to light previously unknown risks and opportunities. 

Strategy Workshop

The most effective strategies are the ones that stakeholders and leadership participate in and own. We work together to develop strategies with strong buy-in.

If you are launching a new product or company, we can also help with naming, naming systems and brand identity. 

Marketing Strategy

When your position is clear, your strategy becomes clear. You now know who your customers are, you know who you are and you know the value you bring. Getting this message in front of the most receptive audience is the next step.

We work with you to develop a solid B2B marketing strategy for your IoT company that includes:


Goals + KPI's

Everything starts with goals. We’ll decide on the key performance indicators and establish goals at the very start of our planning sessions.

Marketing Plans

No more winging it. Mapping out your entire year of marketing keeps you focused on the strategy. Set the course and give it time to work.

Content Marketing

We believe in content marketing as a central strategy for B2B companies. We can plan, develop and distribute content in close collaboration with your internal experts.

Digital Marketing

Pay-per-click, display and social media ads, email -- these are the tools that can boost your content marketing, increase brand awareness and drive prospects to your website.

Media Buying

If traditional media makes sense for your business, we can plan and manage media buying and placement.

Performance Measurement

If we are working on all of this strategy, it’s critical we measure performance and consistently work to optimize results. Analytics is a big part of what we do and forms the foundation for all strategy.

"Working with ThreeTwelve is the definition of a true partnership. Far from being just an agency, they have become a strategic business partner in ways that other agencies don't match. They have upped KORE's game in ways that I never imagined."

Norman Miglietta, Director Global Marketing at KORE