Our B2B IoT, SaaS, and PaaS Brand Strategy + Marketing Consulting and Services
You might be a start-up. Or a company in transition, with new leadership or a new acquisition. Maybe your natural growth has started to flatten. Maybe you know you need marketing, but don't know how to approach it -- or maybe you're just in need of some temporary marketing executive help.
In all of those cases, you’re at a place where you need to create or evaluate your brand positioning and marketing strategy. We can help.
Want to know more about how to take your IoT / SaaS / PaaS company to the top? Download our free eBook on how to own your IoT vertical.
Positioning Your Technology Company: Three Critical Questions
Everything starts with these three questions. Answering them takes time and hard work, but in the end you’ll have a crystal clear picture of your unique position in the market and how you can best communicate this to your prospects.
You might end up with a positioning statement that looks like this:
We offer an auditing platform that flags security risks commonly missed by developers (but not the FDA) in connected medical devices. Our platform is trusted by Fortune 500 companies, law firms and intelligence agencies around the world.
Your positioning is critical to how well you stand out in the crowded IoT marketplace.
To arrive at a meaningful positioning statement we may do the following:
If you are launching a new product or company, we can also help with naming, naming systems and brand identity.
When your position is clear, your strategy becomes clear. You now know who your customers are, you know who you are and you know the value you bring. Getting this message in front of the most receptive audience is the next step.
We work with you to develop a solid B2B marketing strategy for your IoT company that includes:
"Working with ThreeTwelve is the definition of a true partnership. Far from being just an agency, they have become a strategic business partner in ways that other agencies don't match. They have upped KORE's game in ways that I never imagined."