united way of greater chattanooga threetwelve marketing

The campaign that united United Way.

United we fight. United we win.

United Way is fighting to make sure every person in our community is educated, stable, and supported. As Chattanooga’s backbone of community change, they bridge the gap between people and resources, and help people connect their passion to purpose. They ignite social change through a powerful network of partners, donors and volunteers who share a common passion: making the Chattanooga community a better place for all.

Creative Design + Messaging

ACEs Summit

In support of a Tennessee-wide initiative, United Way Chattanooga led a community summit to educate the public and key stakeholders about Adverse Childhood Events (ACEs). United Way engaged ThreeTwelve to develop campaign materials, including postcards, billboards and print ads. ThreeTwelve created the key messaging, 1000 Days to Build a Brain, to highlight the importance of the first 3 years of life on adult health and prosperity.


Creative Design + Messaging

Annual Campaign

When United Way Worldwide released its new brand guidelines, the local Chattanooga chapter engaged ThreeTwelve to develop new annual campaign materials, including posters, pledge forms and other collateral. The new brand guidelines were a big shift for United Way, showing the difficult reality facing the people they serve, while inspiring people to come together and fight for the change needed in their community. The updated messaging -- United we fight. -- embraced a new fierceness and has become a rallying cry in the new campaign collateral.


We chose to work with ThreeTwelve because we wanted more than just help with graphic design or content, we wanted a partner. A partner who cared deeply about this community, that could provide strategic insight and guidance, and would go out of their way to support our internal team and understand our work. That is exactly what we have found with ThreeTwelve. Not only do they bring significant technical expertise to the table but they are a joy to work with. If you're looking for a creative partner that will fully engage with your organization then ThreeTwelve is exactly the partner you need.

Patrick Long, VP of Strategy & Engagement, United Way of Greater Chattanooga