Specialized, Executive-Level IoT Marketing Consulting Services

Helping your IoT or SaaS company disrupt with marketing strategy, content, creative, execution, and metrics.

Are you struggling with finding or managing a marketing agency because you don't know what to ask or what to expect?

Do you need executive-level leadership and vision to market your IoT, PaaS, or SaaS product?

We've been there. And we can help you fix it.

ThreeTwelve is North America's first full-service SaaS and IoT marketing consultancy,  working with B2B companies who sell or provide technology solutions to other businesses -- solutions like Industrial IoT platforms, GPS tracking software, PaaS and SaaS, and security auditing solutions for connected devices.

You can't disrupt an industry if no one knows you, your product, or your service. We come from software engineering, startup, and marketing backgrounds, and have been doing IoT marketing since before it was called IoT. We can understand your business on a level no one else can match, and help you become a true disruptor with competitor analysis, marketing strategies and campaigns, creative, content writing, email marketing, and other services -- all driven by data and metrics.


Marketing Strategy + Positioning

You might be a start-up. Or a company in transition (new leadership, new acquisition?). Or maybe your growth has started to flatten. In any case, you’re at a place where you need to create or evaluate your brand position and marketing strategy. We can help.

Learn More


Content Marketing

Content marketing is one of the most powerful tools in a B2B marketer's arsenal. There is no better way to:

  • Establish your expertise
  • Differentiate your brand
  • Humanize your company
  • Educate your prospects
  • Automate the buying process

Learn More


Creative Design + Development

Never underestimate the power of good design. If you want your content to be read, it needs to be well-designed. If you want your prospects to take action on your website, good design can make that happen. If you want your product to be trusted by enterprise customers, you need to present a professional image in every piece of collateral. We can help.

Learn More


Download Your Free eBook: Owning Your IoT Vertical

Ever wonder why your competitor and their mediocre offering is beating you? The answer likely involves the first law of marketing: They beat you to your category, and to the minds of your potential customers.

Fortunately, the IoT ecosystem currently presents a huge number of opportunities to create your own category and be first to mind for your potential customers.

Find out more with our free video and eBook, The Why and the How: Owning Your IoT Vertical.

Take Me There

Channel Partner Program

If you're a B2B technology or IoT-related company and your revenue streams are driven by the number of subscriptions or devices on your platform, helping to ensure the growth of your downstream clients directly impacts your profitability.

That's why we offer channel partnership relationships to select providers within the IoT and technology ecosystem: Because growing your clients grows all of us.

Our ideal channel partners are B2B providers within the IoT ecosystem with customers of their own that are billed per-device or per-unit, and to whom they can offer our services as an additional creator of value through a variety of partner models. These powerful partnerships truly ensure that channel partner customers have not only speed to market, but readiness for market as well – and have the potential to dramatically increase your customer’s sales, thereby driving partner revenue gains along an upward curve.

Learn more about our flexible channel partner options.